MARKETING OF MILLIONS WITH ZERO BUDGET? We do it.
The famous hack: the true engine of marketing innovation.
It’s a fact that many companies can’t afford cutting-edge marketing. #AI isn’t always the answer — sometimes it’s simply out of reach. But limited budgets don’t mean limited creativity, right?
Irish skincare brand CÚRAM used IKEA for product photography, turning a challenge into a viral marketing victory. Their behind-the-scenes video expanded its reach exponentially, precisely because of the cleverness with which it was created.
Marketing success isn’t about tools, it’s about wit. Whether it’s AI or IKEA, ingenuity is key.
Small businesses, big impact: digital marketing on a budget
And going into more detail here, while it’s hard to pin down precise numbers, research highlights the impact of ingenious digital marketing for small businesses:
Content Marketing Institute: Content marketing generates three times more leads than traditional marketing
HubSpot: Inbound marketing, relying on creativity and organic reach, levels the playing field.
Localized SEO: Optimizing for local searches is incredibly impactful for small businesses.
Social media marketing: Organic social media strategies can super-build brand loyalty.
Budget isn’t everything. Resourcefulness, creativity, and understanding your target audience are crucial, especially for small businesses. CÚRAM’s IKEA adventure proves this. What did you think?
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